Pre-qualify for financing right NOW at: http://RedHouse.prbc.com/
GET the T-SHIRT NOW!! http://www.districtlines.com/13028-The-Red-House-T-Shirt/Rhett-and-Link
We produced this commercial for Red House Furniture as part of our web series, “Custom-built, Micro-Budget Commercials for MicroBilt Customers”. Thanks to all of the guys at Red House for being such great sports. Help em out by referring a friend in the High Point NC area, or drop by the store yourself to meet Richard, Johnny, and the gang!
To address the controversy around this video: We knew this video was going to be controversial. Anytime race is discussed in any capacity, controversy ensues. The racial reconciliation concept was a joint effort between the Red House staff and us. They pointed out the fact that their employees and customer base were like the “Rainbow Coalition”, and we thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.
For those of you who think this video is racist, we’d like you to distinguish between “racist” and “racial”. Racism is “hatred or intolerance of another race or other races.” Racial is “of, relating to, or based on a race”. This video is very obviously racial as opposed to racist. This video doesn’t promote or feature hatred or intolerance. Rather, it’s the very opposite. This commercial promotes inclusion and reconciliation, if not in a comical way. To point out the obvious, the irony in this video is that it’s completely ridiculous for people to relate furniture to their race. People of all colors are welcome at the Red House, which is something that is taken for granted today, but there was a time in the not-so-distant past during which things as simple as a water fountain were NOT for everyone.
If Saturday Night Live, Mad TV, or Dave Chappelle for that matter, were to address racial issues in a comical way (something that they all do VERY regularly), they would have pushed the envelope MUCH further.
Discussing race in the US is taboo. It always makes people feel uncomfortable. We think it’s a shame that someone saying “I’m white” or “I’m black” creates such a stir. There are real cultural identities within different people groups, and these things should be celebrated and embraced, not swept under the rug.
This video is an attempt to use humor to spark a discussion about race issues, because we still have a long way to go.
Rhett&Link
Duration : 0:1:30
June 29th, 2009 at 12:26 am
I like how one of …
I like how one of the singers has a really short tie, and the other has a long tie.
June 29th, 2009 at 12:26 am
I am going to that …
I am going to that store that is the funniest thing I have ever seen
June 29th, 2009 at 12:26 am
All of you are fing …
All of you are fing stupid. What mind frame do you live in?
June 29th, 2009 at 12:26 am
Your comment is …
Your comment is beyond stupid…
How ignorant are you?
June 29th, 2009 at 12:26 am
seriously there are …
seriously there are more mexicans than blacks in the USA but in the end they said hispanics which means mexicans
June 29th, 2009 at 12:26 am
mexicans anyone?
mexicans anyone?
June 29th, 2009 at 12:26 am
what about asians?
what about asians?
June 29th, 2009 at 12:26 am
I love the Napoleon …
I love the Napoleon Dynamite style music.
June 29th, 2009 at 12:26 am
And evidently you …
And evidently you don’t know how to recognize intentional sarcasm to make a valid point.
June 29th, 2009 at 12:26 am
haha. i saw this on …
haha. i saw this on E and i was laughing to see you guys on cable. nice.
June 29th, 2009 at 12:26 am
That wasnt ment for …
That wasnt ment for you Zeb… Sorry..
June 29th, 2009 at 12:26 am
I prefer no racial …
I prefer no racial slander at all to be honest.
June 29th, 2009 at 12:26 am
I prefer dirty …
I prefer dirty smelly obnoxious honkies.
June 29th, 2009 at 12:26 am
I heard they said …
I heard they said the same about YOU.
June 29th, 2009 at 12:26 am
Don’t be mad ’cause …
Don’t be mad ’cause there’s no foreskin eatin’, ashtray hat wearin’, kike mohel jews in the commercial… They didn’t want to put you dirty jews in because you people are the cause of all the trouble between the races…
So you, the Talmud, and Israel!!!
June 29th, 2009 at 12:26 am
Sickle cell rocks
Sickle cell rocks
June 29th, 2009 at 12:26 am
Fantastic Anal …
Fantastic Anal Beach Scene! – VIDEOPORNTEEN[.]COM
June 29th, 2009 at 12:26 am
Wow…..*blank …
Wow…..*blank stare*
June 29th, 2009 at 12:26 am
i just saw this on …
i just saw this on E good for you guys you’re on TV now
June 29th, 2009 at 12:26 am
“and hispanic …
“and hispanic people too” then the white guys says: “wait, lets not go too far”
June 29th, 2009 at 12:26 am
wait, . i found …
wait, . i found out it’s like a real commercial, but people who do fake commercials directed it
June 29th, 2009 at 12:26 am
awkward
awkward
June 29th, 2009 at 12:26 am
you like ing …
you like ing dirty smelly s?
good for you
June 29th, 2009 at 12:26 am
Sophia sucking – _ …
Sophia sucking – _TEENSXCLUB(.)COM_
June 29th, 2009 at 12:26 am
fucking dirty …
ing dirty smelly s